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Some stories don’t just shine—they sparkle with dedication, vision, and an undying passion. The story behind Viyaan, one of today’s emerging jewellery brands, is a journey carved with patience, hard work, and trust. It’s not just about gold or diamonds; it’s about one man’s dream, crafted with precision, and brought to life with a name that means everything to him—his son.

The founder of Viyaan entered the jewellery world at the young age of 18, with nothing but ambition in his heart and the will to learn. He started his journey in humble jewellery shops, spending two to three years learning the basics—how gold is handled, how customers are treated, and how trust is built over time. These early years gave him hands-on experience, not in air-conditioned showrooms, but in the real-world rhythm of the jewellery trade. He observed, he practiced, and most importantly, he absorbed everything the industry had to offer.

But he didn’t stop there. With a hunger to grow, he took his passion into the corporate world and spent over two decades working across reputed jewellery brands in Tamil Nadu and Kerala. From traditional gold ornaments to contemporary diamond collections, his knowledge expanded as he worked across regions, understanding not just the craft, but the emotion behind every piece of jewellery. His years in the corporate world didn’t make him just an expert; they shaped him into a leader. With his deep knowledge, industry insights, and a reputation built on honesty and customer satisfaction, he felt the urge to do something more personal—something of his own.

“The name Viyaan wasn’t chosen by chance—it was chosen by love, inspired by the person most precious to him, his son.”

And that’s when the idea of Viyaan was born.

The name wasn’t chosen from a branding agency or a marketing playbook. It came straight from the heart. His family suggested he name the brand after someone most precious to him—his son. And so, Viyaan became more than a brand; it became a legacy. A name that represents purity, trust, and a promise of quality—just like the bond between a father and his child.

With decades of experience, a strong network of loyal customers, and a clear vision, he launched Viyaan with the goal of making fine jewellery more personal, more meaningful. Every design is carefully curated, combining tradition with trend, elegance with everyday wearability. The founder believes jewellery should not only shine on the outside but also carry a story on the inside.

What sets Viyaan apart is not just the craftsmanship, but the connection. The founder’s own journey—from a young boy polishing bangles in a small shop to now running his own brand—resonates in every piece. It’s about trust earned over the years, relationships built with care, and the courage to take a leap of faith for something you believe in.

Viyaan is not just jewellery. It’s a reflection of dreams, experience, and love. It’s where tradition meets passion—where gold is shaped not just by hands, but by heart.